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Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence
http://hdl.handle.net/10252/4634
http://hdl.handle.net/10252/4634a427cceb-5282-48cd-b217-9dcf4270d563
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
ICEBI2010_548-553.pdf (149.8 kB)
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| Item type | 図書 / Book(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2011-09-20 | |||||
| タイトル | ||||||
| タイトル | Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | categorization | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | hybrid product | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | fuzzy-based approach | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | technology convergence | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_2f33 | |||||
| 資源タイプ | book | |||||
| 著者 |
Nishimoto, Akihiro
× Nishimoto, Akihiro |
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| 書誌情報 |
ICEBI2010 : Electronic-Business Intelligence : For Corporate Competitive Advantages in the Age of Emerging Technologies & Globalization : The 2010 International Conference on E-Business Intelligence p. 548-553, 発行日 2010-12 |
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| シリーズ名 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Advances in Intelligent Systems Research | |||||
| 図書総ページ数 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 569 | |||||
| 出版者 | ||||||
| 出版者 | Atlantis Press | |||||
| ISBN | ||||||
| 関連タイプ | isIdenticalTo | |||||
| 識別子タイプ | ISBN | |||||
| 関連識別子 | 9789078677406 | |||||
| 権利表記 | ||||||
| 権利情報 | © Atlantis Press. This article is distributed under the terms of the Creative Commons Attribution License, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited. | |||||
| テキストバージョン | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 日本十進分類法 | ||||||
| 主題Scheme | NDC | |||||
| 主題 | 336 | |||||
| NIIサブジェクト | ||||||
| 主題Scheme | Other | |||||
| 主題 | ビジネス・経営・産業 | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The central issue in this research is the product management. Especially, hybrid products are focused. It is the one that is integrated more than two category technologies into one product. It has been getting a lot of attention as the new approach of the product development. However, there is the category problem. As hybrid product has more than two category technologies, it does not be categorized explicitly. Therefore, marketing manager cannot build the strategy in the explicit category. For this managerial problem, we applied the fuzzy-based approach and demonstrate the appropriate category and marketing strategy for the hybrid product. | |||||
