{"created":"2023-05-15T15:31:21.867498+00:00","id":4039,"links":{},"metadata":{"_buckets":{"deposit":"d5a265b9-711c-4f4e-99df-c38690df432f"},"_deposit":{"created_by":17,"id":"4039","owners":[17],"pid":{"revision_id":0,"type":"depid","value":"4039"},"status":"published"},"_oai":{"id":"oai:barrel.repo.nii.ac.jp:00004039","sets":["1737008120032"]},"author_link":["8695"],"item_6_biblio_info_4":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-12","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"553","bibliographicPageStart":"548","bibliographic_titles":[{"bibliographic_title":"ICEBI2010 : Electronic-Business Intelligence : For Corporate Competitive Advantages in the Age of Emerging Technologies & Globalization : The 2010 International Conference on E-Business Intelligence","bibliographic_titleLang":"en"}]}]},"item_6_description_17":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"The central issue in this research is the product management. Especially, hybrid products are focused. It is the one that is integrated more than two category technologies into one product. It has been getting a lot of attention as the new approach of the product development. However, there is the category problem. As hybrid product has more than two category technologies, it does not be categorized explicitly. Therefore, marketing manager cannot build the strategy in the explicit category. For this managerial problem, we applied the fuzzy-based approach and demonstrate the appropriate category and marketing strategy for the hybrid product.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_6_description_5":{"attribute_name":"item_6_description_5","attribute_value_mlt":[{"subitem_description":"Advances in Intelligent Systems Research","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_6_description_6":{"attribute_name":"item_6_description_6","attribute_value_mlt":[{"subitem_description":"569","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_6_publisher_7":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"Atlantis Press","subitem_publisher_language":"en"}]},"item_6_relation_8":{"attribute_name":"ISBN","attribute_value_mlt":[{"subitem_relation_type":"isIdenticalTo","subitem_relation_type_id":{"subitem_relation_type_id_text":"9789078677406","subitem_relation_type_select":"ISBN"}}]},"item_6_rights_11":{"attribute_name":"権利表記","attribute_value_mlt":[{"subitem_rights":"© Atlantis Press. This article is distributed under the terms of the Creative Commons Attribution License, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited.","subitem_rights_language":"en"}]},"item_6_subject_15":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"336","subitem_subject_language":"ja","subitem_subject_scheme":"NDC"}]},"item_6_subject_16":{"attribute_name":"NIIサブジェクト","attribute_value_mlt":[{"subitem_subject":"ビジネス・経営・産業","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_6_version_type_14":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Nishimoto, Akihiro","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"8695","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-01-26"}],"displaytype":"detail","filename":"ICEBI2010_548-553.pdf","filesize":[{"value":"149.8 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"ICEBI2010_548-553.pdf","url":"https://barrel.repo.nii.ac.jp/record/4039/files/ICEBI2010_548-553.pdf"},"version_id":"0dedcbd2-9342-45a4-9560-2ca260dcbfb6"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"categorization","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"hybrid product","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"fuzzy-based approach","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"technology convergence","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"item_resource_type","attribute_value_mlt":[{"resourcetype":"book","resourceuri":"http://purl.org/coar/resource_type/c_2f33"}]},"item_title":"Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence","subitem_title_language":"en"}]},"item_type_id":"6","owner":"17","path":["1737008120032"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2011-09-20"},"publish_date":"2011-09-20","publish_status":"0","recid":"4039","relation_version_is_last":true,"title":["Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence"],"weko_creator_id":"17","weko_shared_id":-1},"updated":"2025-01-28T04:27:54.146924+00:00"}