WEKO3
アイテム
Implementation of Market Orientation in Small Sized Company: Case Study on a Japanese Apparel Manufacturer
http://hdl.handle.net/10252/5005
http://hdl.handle.net/10252/5005fa7bb8f9-a8ca-4dd3-a2ab-3cf4d3007a2e
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
IJES_1(3)_200-210.pdf (317.6 kB)
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| Item type | 学術雑誌論文 / Journal Article(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2012-11-29 | |||||
| タイトル | ||||||
| タイトル | Implementation of Market Orientation in Small Sized Company: Case Study on a Japanese Apparel Manufacturer | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | market orientation | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | small sized firm | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | network | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | apparel | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | journal article | |||||
| 著者 |
Inoguchi, Junji
× Inoguchi, Junji |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 9592 | |||||
| 姓名 | 猪口, 純路 | |||||
| 言語 | ja | |||||
| bibliographic_information |
en : International Journal of Emerging Sciences 巻 1, 号 3, p. 200-210, 発行日 2011-09 |
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| 出版者 | ||||||
| 出版者 | Islamia University of Bahawalpur | |||||
| 言語 | en | |||||
| ISSN / EISSN | ||||||
| 収録物識別子タイプ | EISSN | |||||
| 収録物識別子 | 2222-4254 | |||||
| 権利表記 | ||||||
| 言語 | en | |||||
| 権利情報 | © IJES | |||||
| 出版社版URI | ||||||
| 言語 | ja | |||||
| 権利情報 | http://ijes.info/1%283%29.html | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 日本十進分類法 | ||||||
| 言語 | ja | |||||
| 主題Scheme | NDC | |||||
| 主題 | 336 | |||||
| NIIサブジェクト | ||||||
| 言語 | ja | |||||
| 主題Scheme | Other | |||||
| 主題 | ビジネス・経営・産業 | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This is the case study of an Japanese apparel manufacturers aimed for revealing the process and important factors for the implementations of market orientation in small to medium sized companies. Although there is huge accumulation of studies for Market Orientation, most of them are focused on developing scales and variables of market orientation or analyzing relations between parameters quantitatively. So little effort has been paid for qualitative research with concrete case. Especially, there are few researches on market orientation implementation for small sized firms. The author highlights the important factors for Market Orientation of small sized companies. Those are (a) generation of market intelligence by itself, (b) response to customers’ complex needs by multiple firms, (c) the capability for network coordination based on its market intelligence. In additions, this research indicates the concept of “Market Orientation” can be expanded to multi firms such as network. Prior researches basically supposed generation of market intelligence and the response to it by groups or organizations in a single firm. | |||||
| 言語 | en | |||||
