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Message Strategies, Informativeness and Value Appeals in Chinese Television Advertising: An Empirical Study-[論文内容及び審査の要旨]
http://hdl.handle.net/10252/5424
http://hdl.handle.net/10252/5424b4cf3a22-fbb5-43e9-ae90-c138a0a0da9f
名前 / ファイル | ライセンス | アクション |
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Ryokuyuu_Ou_abstract.pdf (129.1 kB)
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Ryokuyuu_Ou_review.pdf (188.7 kB)
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Item type | 学位論文 / Thesis or Dissertation(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2015-03-26 | |||||
タイトル | ||||||
タイトル | Message Strategies, Informativeness and Value Appeals in Chinese Television Advertising: An Empirical Study-[論文内容及び審査の要旨] | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_46ec | |||||
資源タイプ | thesis | |||||
著者 |
Ou, Ryokuyuu
× Ou, Ryokuyuu |
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著者別名 | ||||||
姓名 | 王, 力勇 | |||||
学位授与機関 | ||||||
学位授与機関名 | Otaru University of Commerce (小樽商科大学) | |||||
学位名 | ||||||
学位名 | 博士(商学) | |||||
学位種類 | ||||||
内容記述タイプ | Other | |||||
内容記述 | doctoral | |||||
学位種別 | ||||||
内容記述タイプ | Other | |||||
内容記述 | course | |||||
学位授与年月日 | ||||||
学位授与年月日 | 2015-03-17 | |||||
学位授与番号 | ||||||
学位授与番号 | 10104甲第9号 | |||||
日本十進分類法 | ||||||
主題Scheme | NDC | |||||
主題 | 674 | |||||
NIIサブジェクト | ||||||
主題Scheme | Other | |||||
主題 | メディア・コミュニケーション |