@misc{oai:barrel.repo.nii.ac.jp:00004782, author = {Ou, Ryokuyuu}, month = {2016-01-26, 2016-01-26}, note = {doctoral, course}, title = {Message Strategies, Informativeness and Value Appeals in Chinese Television Advertising: An Empirical Study-[論文内容及び審査の要旨]}, year = {} }