@article{oai:barrel.repo.nii.ac.jp:00000807,
 author = {近藤, 公彦},
 issue = {1},
 journal = {岡山商大論叢},
 month = {May},
 pages = {21--43},
 title = {ダイレクト･マーケティング戦略の分析枠組},
 volume = {27},
 year = {1991}
}