@article{oai:barrel.repo.nii.ac.jp:00005257,
 author = {王, 力勇},
 journal = {日本商業学会全国研究大会報告論集 (第63回)},
 month = {May},
 pages = {1--13},
 title = {INFORMATIVENESS OF CHINESE TELEVISION ADVERTISING FOR AUTOMOBILES : A CONTENT ANALYSIS},
 volume = {63},
 year = {2013},
 yomi = {プラート, カロラス}
}