{"created":"2023-05-15T15:31:06.454113+00:00","id":3684,"links":{},"metadata":{"_buckets":{"deposit":"83c4a734-e677-48af-8fa4-ade764a085a8"},"_deposit":{"created_by":3,"id":"3684","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3684"},"status":"published"},"_oai":{"id":"oai:barrel.repo.nii.ac.jp:00003684","sets":["1:176"]},"author_link":["7843","7841","7840","7844","7842","7839"],"item_8_biblio_info_4":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2003-02","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"81","bibliographic_titles":[{"bibliographic_title":"Discussion paper series"}]}]},"item_8_description_20":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"There　is　a　significant　rise　of　number　of　Taiwanese　tourists　to　visit　Hokkaido　in recent　years, and　they　have　been　gradually　regarded　as　important　customer　sources by the local hot－spring　hotel　business．　Facing　this　new　situation,　it　is　important　for　hotel managers to adopt　proper　strategies　to fit these　tourists ’needs．In　order to understand Taiwanese　tourists’ major　concerns　regarding　hotel　services, a　pair-wise　comparison questionnaire　survey　was　conducted. The　results　show　that, for　Taiwanese　tourists, (1)the　tangible　factors　are　more　important than the　intangible　factors,　and (2)‘installation　of outdoor　bath’　and　‘quality　of　food, are two　major　concerns　among various service items．Based　on　this　solid　analysis, three　suggestions　are　recommended to hotel　managers: (1) reinforce　of　service　provider’s　language　ability, (2) providing　the Japanese　atmosphere,　and (3）the　use　of Internet.　　北海道への台湾人観光客が急増している状況を受け，北海道の温泉宿泊施設は台湾人観光客を新たな顧客ターゲットとして経営資源を投入している。新たな顧客ターゲットに面し，顧客のニーズを把握してそのニーズに合った計画を策定することは経営者の重要な課題となっている。台湾人観光客のニーズを理解するため，本論文は一対比較法を中心とする質間票調査を行い，彼らが重要視するサービス要素を明らかにすることを目的とする。分析の結果によると，(1) 台湾人観光客は無形的側面のサービスより有形的側面のサービスを重視していることと，(2)「露天風呂の設置」および「食事の質」の2要素に力を入れることにより，台湾人観光客に対する強みが生じてくることが明らかにされた。最後に，この結果を用いて，北海道の温泉宿泊施設業者に台湾人観光客への3つの対応戦略を提案した。","subitem_description_type":"Abstract"}]},"item_8_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"7842","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Inaba, Yoshiyuki"}]},{"nameIdentifiers":[{"nameIdentifier":"7843","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Shen, Chieh-Ju"}]},{"nameIdentifiers":[{"nameIdentifier":"7844","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Ito, Hajime"}]}]},"item_8_publisher_5":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"小樽商科大学ビジネス創造センター"}]},"item_8_subject_18":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"689.8","subitem_subject_scheme":"NDC"}]},"item_8_subject_19":{"attribute_name":"NIIサブジェクト","attribute_value_mlt":[{"subitem_subject":"ビジネス・経営・産業","subitem_subject_scheme":"Other"}]},"item_8_version_type_17":{"attribute_name":"テキストバージョン","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"稲葉, 由之"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"沈, 潔如"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"伊藤, 一"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-01-26"}],"displaytype":"detail","filename":"DP_81.PDF","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"DP_81.PDF","url":"https://barrel.repo.nii.ac.jp/record/3684/files/DP_81.PDF"},"version_id":"830fc3c8-5427-43f2-9fcf-19cce17bd004"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Importance Analysis","subitem_subject_scheme":"Other"},{"subitem_subject":"Services of Hot-spring Hotels","subitem_subject_scheme":"Other"},{"subitem_subject":"The pair-wise comparison","subitem_subject_scheme":"Other"},{"subitem_subject":"Taiwanese Pleasure Travelers","subitem_subject_scheme":"Other"},{"subitem_subject":"重要度分析","subitem_subject_scheme":"Other"},{"subitem_subject":"温泉宿泊施設におけるサービス","subitem_subject_scheme":"Other"},{"subitem_subject":"一対比較法","subitem_subject_scheme":"Other"},{"subitem_subject":"台湾人観光客","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"technical report","resourceuri":"http://purl.org/coar/resource_type/c_18gh"}]},"item_title":"宿泊業のサービスのサービス構成要素に関する重要度調査法に関しての一考察 : 北海道への台湾人観光客の事例を中心に","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"宿泊業のサービスのサービス構成要素に関する重要度調査法に関しての一考察 : 北海道への台湾人観光客の事例を中心に"}]},"item_type_id":"8","owner":"3","path":["145","176"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-07-23"},"publish_date":"2010-07-23","publish_status":"0","recid":"3684","relation_version_is_last":true,"title":["宿泊業のサービスのサービス構成要素に関する重要度調査法に関しての一考察 : 北海道への台湾人観光客の事例を中心に"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-07-20T08:28:31.346674+00:00"}