@article{oai:barrel.repo.nii.ac.jp:00001264,
 author = {Praet, Carolus},
 issue = {1},
 journal = {商学討究, The Economic Review},
 month = {Jul},
 pages = {151--179},
 title = {Characteristics of Japanese TV advertising : A Review of the Theoretical and Empirical Evidence},
 volume = {50},
 year = {1999}
}