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Internal and External Views of the Corporate Reputation in the Japanese Hotel Industry
http://hdl.handle.net/10252/4272
http://hdl.handle.net/10252/4272b8497e2c-9cff-4c1a-b52a-08001553e9f5
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
DP_89.PDF (1.1 MB)
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| Item type | テクニカルレポート / Technical Report(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2010-07-28 | |||||
| タイトル | ||||||
| タイトル | Internal and External Views of the Corporate Reputation in the Japanese Hotel Industry | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_18gh | |||||
| 資源タイプ | technical report | |||||
| 著者 |
Itoh, Hajime
× Itoh, Hajime |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 7824 | |||||
| 姓名 | 伊藤, 一 | |||||
| 言語 | ja | |||||
| bibliographic_information |
en : Discussion paper series 巻 89, p. 1-24, 発行日 2003-02 |
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| 出版者 | ||||||
| 出版者 | 小樽商科大学ビジネス創造センター | |||||
| 言語 | ja | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 日本十進分類法 | ||||||
| 言語 | ja | |||||
| 主題Scheme | NDC | |||||
| 主題 | 689.8 | |||||
| NIIサブジェクト | ||||||
| 言語 | ja | |||||
| 主題Scheme | Other | |||||
| 主題 | ビジネス・経営・産業 | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Brand Personality is one way to evaluate the reputation of a business, by assessing how and in what way brand is recognized both internally and externally. Here "identity" is defined as what the employees think of the business and "image" is what the customers think of the business. In many Reputation models identity and image are thought of as being linked together and mutually dependent. If there is a causal link then the perception of customer facing employees may influence that of customers. In this study the perceptions of customers and employees in a number of ‘hot spring’ hotels in Japan are assessed using a brand personality scale. Identity and image are found to correlate, confirming previous studies in different cultures and suggesting ways in which reputation can be influenced. | |||||
| 言語 | en | |||||
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Cite as
Itoh, Hajime, 2003, Internal and External Views of the Corporate Reputation in the Japanese Hotel Industry: 小樽商科大学ビジネス創造センター, 1–24 p.
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